We developed a new safe driving program that encourages and rewards better driving behaviour. Using Samsung technology at it’s core, we did all the coding, app build, designed the UX and UI, as well as created the advertising campaign to promote the new platform to university students who were at the most risk of driving accidents.
The aim was not just to promote Samsung as a brand, but create new behaviours in our youth, that would change the way they drive for the better.
Overarching case study for the project:
Outdoor ambient crashes to promote the program and safe texting: