A heartwarming outdoor campaign to remind Australians that at Christmas time we don’t just fly to a place, instead people become our destination.
It ran nationally for the month of December across all 5 capital cities.
Then they refreshed it in December 2023 in time for Christmas with new imagery and locations.
![](https://freight.cargo.site/t/original/i/651c31ccf07848e2c0a8edac5cb8aa1b6cf316fe13724339c1141e28e449b771/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_MEL-MUM_2022_v01.jpg)
![](https://freight.cargo.site/t/original/i/5b268dd78bdc23d8dc883aa21b3cb7ed1bd3e638ebcd7453b76e6230ec4597d0/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_BNE-BFF_2022_v01.jpg)
![](https://freight.cargo.site/t/original/i/8c3cef75bc18d8d1a01640660f26287aebf5a5ee5b1bd130e63d860b440ebf86/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_SYD-NAN_2022_v01.jpg)
![](https://freight.cargo.site/t/original/i/a6d25a8a6337d3fdec28650bddcd9fd17d1c8faf9112155febe3f78a680f8d64/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_DRW-SON_2022_v01.jpg)
![](https://freight.cargo.site/t/original/i/5f6cdadd6ff066c92ffc539a024ce19cf41920417e1f2c8411031749bf723930/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_PER-FAM_2022_v01.jpg)