For every 1,000 New York residents, four are Shopify business owners; with over 27,000 of those New Yorkers deciding to open a Shopify store in 2020. We partnered with Shopify to create a physical space for these resilient merchants and entrepreneurs to connect, collaborate, and accelerate their growth through community.
Working with the Shopify Spaces team to construct a physical, inspiring environment that resonates with the NY merchant community, we created a unique identity for Shopify New York that reflected the city’s energy and culture.
The campaign idea was born by defiantly going against the infamous NY Post op-ed that claimed “New York City is dead forever.” by . Ripping off mastheads from the new york publications to show that we’re doing just fine thank you very much!
We highlighted Shopify merchants from all five boroughs, demonstrating that the city is not only not dead, but doing a whole lot.
PRESS: HYPEBEAST / WWD
