COCA-COLA, SMALL WORLD MACHINES
An innovation that everyone we spoke to about told us was not possible.
An lesson in perseverance we believed in it and found a way to make it happen. Every thing that could have gone wrong did, yet we still managed to pull it off.
To execute our idea we had to develop brand new technology that would connect people together from different countries to touch hands and share a Coke. Once we found a way with the tech the big question was where would would launch it?
We kicked it off with Pakistan and India - Two nations divided by over 60 years of conflict, proving that what unites us is stronger than what divides us.
A true example of work that spreads in culture. Aside from being there for the live event which was a rollercoaster of emotions, I think the YouTube comments on this film are one of my favourite parts. Seeing so much positivity around the world, people touched by our work is incredible.
Film of the live event.
Teaser - making of.
Additionally, we used outdoor posters to demonstrate Coca-Cola's ability as a global brand to transcend borders.
