A global project that we ran from Australia direct with Coke HQ in Atlanta. To execute our idea we had to develop brand new technology that would connect people together from different countries to touch hands and share a Coke. Despite many developers saying it couldn’t be done, we persisted.
We kicked it off with Pakistan and India. Two nations divided by over 60 years of conflict, proving that what unites us is stronger than what divides us.
A true example of work that spreads in culture. Aside from being there for the live event, I think the YouTube comments on this film are one of my favourite parts.
Film of the live event.
Teaser - making of.
Additionally, we used outdoor posters to demonstrate Coca-Cola's ability as a global brand to transcend borders.