Every man has a brand, and to keep that brand premium, he must make premium decisions. Starting with the beer he drinks.
Campaign case study.
"Younger sister" TV.
"Oyster" TV.
"White Shorts" TV.
Digital:
The anniversary Card Generator kept men out of the bad books by sending out personalised cards on the day before every special event.
![](https://freight.cargo.site/t/original/i/fb9c3613af97c4c96bc618b681ec31d0e83ee230b9b94c0727699df776fd7e66/superdryhahn_web1_o_o.jpg)
The website provided a constant feed of support for men with troubled man brands.
![](https://freight.cargo.site/t/original/i/1ded21ac007e7bd80398eb7f4fd6892b620118dad7cab0691312d7ba9bfea437/superdryhahn_web2_o_o.jpg)