Tooheys created a beer with only 1/3 of the carbs.
So, we decided to send the leftover 2/3 carbs to people that loved carbs the most: Americans.
A sarcastic relief mission that beer drinking aussies would enjoy.
Campaign case study
Film documenting the Carb Relief mission.
Print campaign encouraging people to drink up and donate more carbs to hungry Americans.
![](https://freight.cargo.site/t/original/i/e917e1e930a1978571737cabbb9c31092fa7f103594bcfe465999efc2a41f8a5/CARB PRINT 1_o.jpg)
![](https://freight.cargo.site/t/original/i/b1dae4337245570f86c37c8ccb9772fa75e29346df51d25dadeac25abfeb01ef/CARB PRINT 2_o.jpg)
![](https://freight.cargo.site/t/original/i/1b351fa4b7e1cb613909508a08f9ce943aa2dfee5af858d1898367e883105d04/CARB PRINT 3_o.jpg)