Creative Catalyst | Creative Director & Strategic Thinker | Helping brands unlock bold ideas

I help brands and agencies turn ambitious ideas into work that sparks culture, drives growth, and leaves a lasting mark.
For over 20 years, I’ve worked across Australia, APAC, and the U.S. as a Creative Director, Copywriter, and technology innovator forging a career of digital-led thinking that has impacted culture all over the world.
Along the way, I’ve led teams and shaped campaigns for some of the world’s biggest names: Samsung, Coca-Cola, Visa, Amex, Qantas, McDonald’s, Prudential, Sony, and Commonwealth Bank.
My work has won Gold at every major international award show, but more importantly, it’s built stronger brands, won competitive pitches, and delivered measurable impact.
In my most recent role as ECD and Creative Partner of indy agency ‘The Works’, I led the business to #7 in Australia’s mid-sized agency of the year rankings in 2024_(CB)

I call myself a Creative Catalyst because that’s what I love most: sparking change. Whether it’s helping an agency land a pitch, guiding a brand through transformation, or collaborating with strategists and production to unlock innovative ideas, I thrive in moments where creativity can shift perspectives and move businesses forward.

My style is equal parts strategic and hands-on. I can set the vision at a boardroom table and roll up my sleeves with the creative team to make sure the work delivers. I’ve also invested in my leadership craft, completing an MBA in Creative Leadership to ensure I bring both creative energy and commercial acumen to every challenge.

If you’re looking for a fresh perspective, a creative partner to tackle a tricky brief, or someone to energise your team with ideas that cut through, let’s connect.

I’m happy to work in-office or remote, or even open to coming in as Fractional-CD to set the vision and steer the team for a period.