https://iggyrodriguez.com Iggy Rodriguez Fri, 07 Mar 2025 01:16:37 +0000 https://iggyrodriguez.com en https://iggyrodriguez.com/Home Thu, 25 Jul 2024 23:55:26 +0000 Iggy Rodriguez https://iggyrodriguez.com/Home <img width="1855" height="2191" width_o="1855" height_o="2191" data-src="https://freight.cargo.site/t/original/i/37a6957041291ba1188c091944ef7ee0c51e065b276339fb3d0e4806bac5a1bc/Headshot_IR.jpg" data-mid="215304985" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/37a6957041291ba1188c091944ef7ee0c51e065b276339fb3d0e4806bac5a1bc/Headshot_IR.jpg" /> Creative Catalyst | Creative Director &amp; Strategic Thinker | Helping brands unlock bold ideas I help brands and agencies turn ambitious ideas into work that sparks culture, drives growth, and leaves a lasting mark. For over 20 years, I’ve worked across Australia, APAC, and the U.S. as a Creative Director, Copywriter, and technology innovator forging a career of digital-led thinking that has impacted culture all over the world. Along the way, I’ve led teams and shaped campaigns for some of the world’s biggest names: Samsung, Coca-Cola, Visa, Amex, Qantas, McDonald’s, Prudential, Sony, and Commonwealth Bank. My work has won Gold at every major international award show, but more importantly, it’s built stronger brands, won competitive pitches, and delivered measurable impact. In my most recent role as ECD and Creative Partner of indy agency ‘The Works’, I led the business to #7 in Australia’s mid-sized agency of the year rankings in 2024(CB) I call myself a Creative Catalyst because that’s what I love most: sparking change. Whether it’s helping an agency land a pitch, guiding a brand through transformation, or collaborating with strategists and production to unlock innovative ideas, I thrive in moments where creativity can shift perspectives and move businesses forward. My style is equal parts strategic and hands-on. I can set the vision at a boardroom table and roll up my sleeves with the creative team to make sure the work delivers. I’ve also invested in my leadership craft, completing an MBA in Creative Leadership to ensure I bring both creative energy and commercial acumen to every challenge. If you’re looking for a fresh perspective, a creative partner to tackle a tricky brief, or someone to energise your team with ideas that cut through, let’s connect. I’m happy to work in-office or remote, or even open to coming in as Fractional-CD to set the vision and steer the team for a period. https://iggyrodriguez.com/Samsung-Pocket-Patrol Thu, 15 Dec 2016 00:09:40 +0000 Iggy Rodriguez https://iggyrodriguez.com/Samsung-Pocket-Patrol SAMSUNG, POCKET PATROLTo promote Samsung’s technology and power to innovate we partnered with Surf Life Saving Australia to tackle the issue of rip safety on Australian beaches. We developed new technology that enables live rip data to be displayed in augmented reality to everyone on the beach through the Pocket Patrol app. <img width="3543" height="1670" width_o="3543" height_o="1670" data-src="https://freight.cargo.site/t/original/i/50f9a153f6da35dafe823997b64bc1b356206febdf585462e5bef59786f6ab1a/PocketPatrol_lifesaver_Highres.jpeg" data-mid="44192986" border="0" src="https://freight.cargo.site/w/1000/i/50f9a153f6da35dafe823997b64bc1b356206febdf585462e5bef59786f6ab1a/PocketPatrol_lifesaver_Highres.jpeg" /> https://iggyrodriguez.com/Coca-Cola-Small-World-Machines Thu, 21 Mar 2013 05:01:45 +0000 Iggy Rodriguez https://iggyrodriguez.com/Coca-Cola-Small-World-Machines <img width="700" height="318" width_o="700" height_o="318" data-src="https://freight.cargo.site/t/original/i/91e90250d5c808bc9c61ac661e4b8dbd01b64e9838c74b1b37b344eed7e7e0f4/Creativity headline_o.png" data-mid="44192991" border="0" src="https://freight.cargo.site/w/700/i/91e90250d5c808bc9c61ac661e4b8dbd01b64e9838c74b1b37b344eed7e7e0f4/Creativity headline_o.png" /> COCA-COLA, SMALL WORLD MACHINES&nbsp;An innovation that everyone we spoke to about told us was not possible. An lesson in perseverance we believed in it and found a way to make it happen. Every thing that could have gone wrong did, yet we still managed to pull it off. To execute our idea we had to develop brand new technology that would connect people together from different countries to touch hands and share a Coke. Once we found a way with the tech the big question was where would would launch it? We kicked it off with Pakistan and India - Two nations divided by over 60 years of conflict, proving that what unites us is stronger than what divides us. A true example of work that spreads in culture. Aside from being there for the live event which was a rollercoaster of emotions, I think the YouTube comments on this film are one of my favourite parts. Seeing so much positivity around the world, people touched by our work is incredible. Film of the live event. Teaser - making of. Additionally, we used outdoor posters to demonstrate Coca-Cola's ability as a global brand to transcend borders. <img width="700" height="991" width_o="700" height_o="991" data-src="https://freight.cargo.site/t/original/i/b2ff7bdd12bf4c8c21eb753c683a86e547ebdef352b3aa529dbe024d2d58e100/smallworld1_o.jpg" data-mid="49320487" border="0" src="https://freight.cargo.site/w/700/i/b2ff7bdd12bf4c8c21eb753c683a86e547ebdef352b3aa529dbe024d2d58e100/smallworld1_o.jpg" /><img width="700" height="991" width_o="700" height_o="991" data-src="https://freight.cargo.site/t/original/i/3f005e7d6944668523241d15a3b0565679115541fb8c0ff375f48df237650cc9/smallworld4_o.jpg" data-mid="49320494" border="0" src="https://freight.cargo.site/w/700/i/3f005e7d6944668523241d15a3b0565679115541fb8c0ff375f48df237650cc9/smallworld4_o.jpg" /><img width="700" height="991" width_o="700" height_o="991" data-src="https://freight.cargo.site/t/original/i/c69b642a26144f977b6ea7cc32302c73d26faf632275fb1dca2a6b313cccdb64/smallworld3_o.jpg" data-mid="49320480" border="0" src="https://freight.cargo.site/w/700/i/c69b642a26144f977b6ea7cc32302c73d26faf632275fb1dca2a6b313cccdb64/smallworld3_o.jpg" /><img width="700" height="993" width_o="700" height_o="993" data-src="https://freight.cargo.site/t/original/i/b9b51bf55ebd0a46aa42b11e783fac1d000efcf0d196be2cede03eeb6bd085c7/smallworld2_o.jpg" data-mid="49320481" border="0" src="https://freight.cargo.site/w/700/i/b9b51bf55ebd0a46aa42b11e783fac1d000efcf0d196be2cede03eeb6bd085c7/smallworld2_o.jpg" /> https://iggyrodriguez.com/S-Drive-Safe-Driving-Program Tue, 27 May 2014 03:21:52 +0000 Iggy Rodriguez https://iggyrodriguez.com/S-Drive-Safe-Driving-Program SAMSUNG, S-DRIVEWe developed a new safe driving program that encourages and rewards better driving behaviour. Using Samsung technology at it’s core, we did all the coding, app build, designed the UX and UI, as well as created the advertising campaign to promote the new platform to university students who were at the most risk of driving accidents. &nbsp; The aim was not just to promote Samsung as a brand, but create new behaviours in our youth, that would change the way they drive for the better. &nbsp; Overarching case study for the project: Outdoor ambient crashes to promote the program and safe texting: <img width="5000" height="3442" width_o="5000" height_o="3442" data-src="https://freight.cargo.site/t/original/i/1f9ab45456c714ad61e4d373b9e54a504a4e69cf947076d094be9db15b722a6b/Samsung_SDrive_Crashes_o.jpg" data-mid="44195558" border="0" src="https://freight.cargo.site/w/1000/i/1f9ab45456c714ad61e4d373b9e54a504a4e69cf947076d094be9db15b722a6b/Samsung_SDrive_Crashes_o.jpg" /> Poster campaign: <img width="4096" height="2457" width_o="4096" height_o="2457" data-src="https://freight.cargo.site/t/original/i/de3ead2b52b484e8363012338fe6218fcbbe0a9fe219d51164167d4da02ca42b/SAMZ0172_Forest_o.jpg" data-mid="44195555" border="0" src="https://freight.cargo.site/w/1000/i/de3ead2b52b484e8363012338fe6218fcbbe0a9fe219d51164167d4da02ca42b/SAMZ0172_Forest_o.jpg" /><img width="4096" height="2457" width_o="4096" height_o="2457" data-src="https://freight.cargo.site/t/original/i/b5bf1e9ed03a5da8945dd9e3bf95ab3a1ab29934034ca2fbe2210123f546013d/SAMZ0172_Crossing_o.jpg" data-mid="44195556" border="0" src="https://freight.cargo.site/w/1000/i/b5bf1e9ed03a5da8945dd9e3bf95ab3a1ab29934034ca2fbe2210123f546013d/SAMZ0172_Crossing_o.jpg" /><img width="4096" height="2457" width_o="4096" height_o="2457" data-src="https://freight.cargo.site/t/original/i/cb9abe80df0a94ba7d9e9a3faad745728ffb58c92d441915386523d5cf0fc7cd/SAMZ0172_Intersection_o.jpg" data-mid="44195557" border="0" src="https://freight.cargo.site/w/1000/i/cb9abe80df0a94ba7d9e9a3faad745728ffb58c92d441915386523d5cf0fc7cd/SAMZ0172_Intersection_o.jpg" /> https://iggyrodriguez.com/Prudential-x-SuperM-Collab Wed, 16 Jun 2021 21:39:08 +0000 Iggy Rodriguez https://iggyrodriguez.com/Prudential-x-SuperM-Collab PRUDENTIAL x SuperM, ‘WE DO’How do you get a 173 year-old insurance company to become relevant to an emerging Gen-Z audience that’s not even thinking about insurance yet?By being the brand that actually looks out for their wellbeing while tapping into the digital trends that resonate with them, like their love of music, dance and of course, TikTok. We created ‘WeDo’ as a platform for holistic wellness, to actively get young people doing more towards a healthy lifestyle. Then we launched a world-first collaboration with K-Pop supergroup ‘SuperM’. What followed was a social-led campaign where everything was designed to get people doing more for their wellbeing. From the song lyrics and dance choreography, a music video launch, TikTok dance challenges, exclusive filter releases, reaction videos, a virtual concert as well as daily motivational posts to keep fans going. And that they did, with millions of unique dances posted to TikTok and IG.Engagements reached over 63 million. The digital campaign launched entirely on TikTok with a music video, instructional dance moves and branded content and was quickly embraced by fans with dances and reaction videos. <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/7a3c3065b9458f27233ba83a30619583995bb2017f3cf5a2a53e4e9c3317d915/IMG_7244.PNG" data-mid="112493431" border="0" src="https://freight.cargo.site/w/1000/i/7a3c3065b9458f27233ba83a30619583995bb2017f3cf5a2a53e4e9c3317d915/IMG_7244.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/258d5d0758dea0c43e7d0144db4d0e3a68ffaa3cac50f10b731b2d20d8dcff5c/IMG_7825.PNG" data-mid="112493507" border="0" src="https://freight.cargo.site/w/1000/i/258d5d0758dea0c43e7d0144db4d0e3a68ffaa3cac50f10b731b2d20d8dcff5c/IMG_7825.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/f9646d99f244fdd55497aebc0d8ac3a2fcb485b58f4032491d9ce6f4da4e7431/IMG_7245.PNG" data-mid="112493434" border="0" src="https://freight.cargo.site/w/1000/i/f9646d99f244fdd55497aebc0d8ac3a2fcb485b58f4032491d9ce6f4da4e7431/IMG_7245.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/a21cc0bad7fc3cadf18dc7f65e6a44edef0067e21b6fee0a96648aeebe6b995c/IMG_7830.PNG" data-mid="112494549" border="0" src="https://freight.cargo.site/w/1000/i/a21cc0bad7fc3cadf18dc7f65e6a44edef0067e21b6fee0a96648aeebe6b995c/IMG_7830.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/7f1da085129a46854734397a29df7952964fb7c4476237c03b739c9950a9c611/IMG_7823.PNG" data-mid="112494553" border="0" src="https://freight.cargo.site/w/1000/i/7f1da085129a46854734397a29df7952964fb7c4476237c03b739c9950a9c611/IMG_7823.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/2bd6e7693acccb4ff24a84f8549254774ce758abecdf016bb75fcd211efdfcbf/IMG_7842.PNG" data-mid="112494997" border="0" src="https://freight.cargo.site/w/1000/i/2bd6e7693acccb4ff24a84f8549254774ce758abecdf016bb75fcd211efdfcbf/IMG_7842.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/1b9c607ce74ec20c736587bb8bd9c35ae65f8b1e697f70193979b83ce0107b58/IMG_7835.PNG" data-mid="112495000" border="0" src="https://freight.cargo.site/w/1000/i/1b9c607ce74ec20c736587bb8bd9c35ae65f8b1e697f70193979b83ce0107b58/IMG_7835.PNG" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/d674d23f31bfd2dfb88b77f0e7ae1b4c3b01fe99a4d91e03e6436d1b86d2ca27/IMG_7840.PNG" data-mid="112494998" border="0" src="https://freight.cargo.site/w/1000/i/d674d23f31bfd2dfb88b77f0e7ae1b4c3b01fe99a4d91e03e6436d1b86d2ca27/IMG_7840.PNG" /> After a 5-day teaser period to get their fans hyped up, the clip dropped to international acclaim. &nbsp;&nbsp; We knew this young audience would love to dance along, so we created gamified dance tutorials from the band to break down the moves. <img width="1764" height="1300" width_o="1764" height_o="1300" data-src="https://freight.cargo.site/t/original/i/ae5b97514424ef272006087b6f7c9ca805be6709f59b25aa7f841645729a93e3/Screen-Shot-2021-06-17-at-2.08.03-pm.png" data-mid="111586381" border="0" src="https://freight.cargo.site/w/1000/i/ae5b97514424ef272006087b6f7c9ca805be6709f59b25aa7f841645729a93e3/Screen-Shot-2021-06-17-at-2.08.03-pm.png" /> https://iggyrodriguez.com/Shopify-New-York-is-not-dead Fri, 07 Mar 2025 01:16:37 +0000 Iggy Rodriguez https://iggyrodriguez.com/Shopify-New-York-is-not-dead Shopify, New York is Dead DoingFor every 1,000 New York residents, four are Shopify business owners; with over 27,000 of those New Yorkers deciding to open a Shopify store in 2020. We partnered with Shopify to create a physical space for these resilient merchants and entrepreneurs to connect, collaborate, and accelerate their growth through community.&nbsp; Working with the Shopify Spaces team to construct a physical, inspiring environment that resonates with the NY merchant community, we created a unique identity for Shopify New York that reflected the city’s energy and culture. The campaign idea was born by defiantly going against the infamous NY Post op-ed that claimed “New York City is dead forever.”&nbsp; by . Ripping off mastheads from the new york publications to show that we’re doing just fine thank you very much! We highlighted Shopify merchants from all five boroughs, demonstrating that the city is not only not dead, but doing a whole lot. PRESS: HYPEBEAST / WWD <img width="1368" height="920" width_o="1368" height_o="920" data-src="https://freight.cargo.site/t/original/i/596e024cee7ee6cae35c1b8f335d61d8c543d1e52547b0904c6980b09d823d93/Screen-Shot-2021-11-15-at-4.31.03-PM.png" data-mid="227811332" border="0" src="https://freight.cargo.site/w/1000/i/596e024cee7ee6cae35c1b8f335d61d8c543d1e52547b0904c6980b09d823d93/Screen-Shot-2021-11-15-at-4.31.03-PM.png" /><img width="1033" height="517" width_o="1033" height_o="517" data-src="https://freight.cargo.site/t/original/i/923da8949c9d6176eaa9468a2986895b69f72359a3092a36b8a07bed1d47da2e/Shopfiy-NYC.png" data-mid="228016668" border="0" src="https://freight.cargo.site/w/1000/i/923da8949c9d6176eaa9468a2986895b69f72359a3092a36b8a07bed1d47da2e/Shopfiy-NYC.png" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/00c52f19723cdd1641fce423d9d9c4861ae82d022df7e61f228b45e3fa044176/Shopify-NY-2.jpg" data-mid="227813937" border="0" src="https://freight.cargo.site/w/1000/i/00c52f19723cdd1641fce423d9d9c4861ae82d022df7e61f228b45e3fa044176/Shopify-NY-2.jpg" /><img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/1631ba3d1e64e4155625ba2542dc7eb97a09bb855104d67cbc6a7244acfa64b0/Shopify-NY-1.jpg" data-mid="227813936" border="0" src="https://freight.cargo.site/w/1000/i/1631ba3d1e64e4155625ba2542dc7eb97a09bb855104d67cbc6a7244acfa64b0/Shopify-NY-1.jpg" /><img width="1868" height="1198" width_o="1868" height_o="1198" data-src="https://freight.cargo.site/t/original/i/6e133da2bee3aaa674f481d5c3695c6e3c0512d117a09a37f2817bfdb02b5eff/Shopify-NY_Merchant-Response-1.png" data-mid="227811334" border="0" src="https://freight.cargo.site/w/1000/i/6e133da2bee3aaa674f481d5c3695c6e3c0512d117a09a37f2817bfdb02b5eff/Shopify-NY_Merchant-Response-1.png" /><img width="1346" height="1194" width_o="1346" height_o="1194" data-src="https://freight.cargo.site/t/original/i/91fe25fbc181a502e07a8f5e6c78846d14f5b3735ee12f9315519a339f65e03a/Screen-Shot-2021-11-15-at-4.37.21-PM.png" data-mid="227811333" border="0" src="https://freight.cargo.site/w/1000/i/91fe25fbc181a502e07a8f5e6c78846d14f5b3735ee12f9315519a339f65e03a/Screen-Shot-2021-11-15-at-4.37.21-PM.png" /><img width="1036" height="528" width_o="1036" height_o="528" data-src="https://freight.cargo.site/t/original/i/ab81bb63eea24089aabfce8f402bb72205076e4ef0facd6736bb029f6fe3d82c/Shopify-website-landing-page.png" data-mid="228016613" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ab81bb63eea24089aabfce8f402bb72205076e4ef0facd6736bb029f6fe3d82c/Shopify-website-landing-page.png" /><img width="2500" height="1270" width_o="2500" height_o="1270" data-src="https://freight.cargo.site/t/original/i/9ed82c1365b0319e93a04df18835998c6b401df43b51b02942eea6a62023945c/Screen-Shot-2021-11-15-at-3.58.42-PM.png" data-mid="227813938" border="0" src="https://freight.cargo.site/w/1000/i/9ed82c1365b0319e93a04df18835998c6b401df43b51b02942eea6a62023945c/Screen-Shot-2021-11-15-at-3.58.42-PM.png" /> https://iggyrodriguez.com/Qantas-Whoever-Your-Destination Mon, 29 May 2023 23:50:16 +0000 Iggy Rodriguez https://iggyrodriguez.com/Qantas-Whoever-Your-Destination QANTAS, Whoever Your Destination A heartwarming outdoor campaign to remind Australians that at Christmas time we don’t just fly to a place, instead people become our destination. It has ran nationally for the month of December across all 5 capital cities for the past two years running. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/651c31ccf07848e2c0a8edac5cb8aa1b6cf316fe13724339c1141e28e449b771/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_MEL-MUM_2022_v01.jpg" data-mid="180359473" border="0" src="https://freight.cargo.site/w/1000/i/651c31ccf07848e2c0a8edac5cb8aa1b6cf316fe13724339c1141e28e449b771/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_MEL-MUM_2022_v01.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b268dd78bdc23d8dc883aa21b3cb7ed1bd3e638ebcd7453b76e6230ec4597d0/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_BNE-BFF_2022_v01.jpg" data-mid="180359456" border="0" src="https://freight.cargo.site/w/1000/i/5b268dd78bdc23d8dc883aa21b3cb7ed1bd3e638ebcd7453b76e6230ec4597d0/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_BNE-BFF_2022_v01.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8c3cef75bc18d8d1a01640660f26287aebf5a5ee5b1bd130e63d860b440ebf86/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_SYD-NAN_2022_v01.jpg" data-mid="180359461" border="0" src="https://freight.cargo.site/w/1000/i/8c3cef75bc18d8d1a01640660f26287aebf5a5ee5b1bd130e63d860b440ebf86/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_SYD-NAN_2022_v01.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a6d25a8a6337d3fdec28650bddcd9fd17d1c8faf9112155febe3f78a680f8d64/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_DRW-SON_2022_v01.jpg" data-mid="180359468" border="0" src="https://freight.cargo.site/w/1000/i/a6d25a8a6337d3fdec28650bddcd9fd17d1c8faf9112155febe3f78a680f8d64/IPB0316_Qantas_Whoever_insitu_OOH_Portrait_DRW-SON_2022_v01.jpg" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5f6cdadd6ff066c92ffc539a024ce19cf41920417e1f2c8411031749bf723930/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_PER-FAM_2022_v01.jpg" data-mid="180359475" border="0" src="https://freight.cargo.site/w/1000/i/5f6cdadd6ff066c92ffc539a024ce19cf41920417e1f2c8411031749bf723930/IPB0316_Qantas_Whoever_insitu_OOH_Landscape_PER-FAM_2022_v01.jpg" /> https://iggyrodriguez.com/JanSport-Disorientation Wed, 16 Jun 2021 21:29:51 +0000 Iggy Rodriguez https://iggyrodriguez.com/JanSport-Disorientation JANSPORT, DISORIENTATIONFor teenagers across America, 2020 was a year of up and downs, endless time locked in at home, away from their best friends and their classrooms. Studies are showing gen-Z has felt the highest impact on their mental health than any other demographic throughout the pandemic. With Back To School time fast approaching in 2021, there’s still a lot of uncertainty as to what ‘school’ even looks like, and coupled with the usual pressure and stress of school it adds a whole new level of anxiety to their world.&nbsp;JanSport set out to support Gen Z in this time with a new comedy variety show that would get them laughing off the uncertainty of their world and help them cope better with their mental health. Each episode passes the mic to different Gen Z talent to be the voice of their own generation. More than just a good laugh, Disorientation is a platform for teens to engage in, discuss their issues and even contribute their own skits, serving as a launchpad for future stars.Full episodes on JanSport’s Youtube:https://www.youtube.com/watch?v=bekyoqrjrWw&amp;t=300s Here’s some PR on the&nbsp; launch: https://www.adweek.com/brand-marketing/jansport-taps-tiktok-talent-to-star-in-a-gen-z-inspired-comedy-series/ Here’s a fun teaser we created: https://iggyrodriguez.com/Oz-Harvest-Use-It-Up-Tape Mon, 29 May 2023 07:20:41 +0000 Iggy Rodriguez https://iggyrodriguez.com/Oz-Harvest-Use-It-Up-Tape OZ HARVEST, USE IT UP TAPEAn innovative and simple product design to help all Australians save food, save money and save the planet. It’s currently sold in all Woolworths and has become a consistent revenue generator for the charity to keep doing their great work feeding those in need. <img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/5a8ad2f6a453c384b2dd3c2a0215520f3b828c23eb07c1d595502f266c59e608/OZ-HARVEST-CASE-BOARD.jpeg" data-mid="180487471" border="0" src="https://freight.cargo.site/w/1000/i/5a8ad2f6a453c384b2dd3c2a0215520f3b828c23eb07c1d595502f266c59e608/OZ-HARVEST-CASE-BOARD.jpeg" /><img width="1000" height="722" width_o="1000" height_o="722" data-src="https://freight.cargo.site/t/original/i/4d98bc0e67a4fb586388110b3f8a6f4f5ca1013fce863c36687f7220cd839f35/oz-harvest-ronnie-khan.jpeg" data-mid="180487469" border="0" src="https://freight.cargo.site/w/1000/i/4d98bc0e67a4fb586388110b3f8a6f4f5ca1013fce863c36687f7220cd839f35/oz-harvest-ronnie-khan.jpeg" /><img width="1610" height="908" width_o="1610" height_o="908" data-src="https://freight.cargo.site/t/original/i/88f4ef84c7e16da9145895ac15725099e8de86795b058a93adaee7423e6cf8b1/Screen-Shot-2021-10-23-at-4.12.02-pm.png" data-mid="180491517" border="0" src="https://freight.cargo.site/w/1000/i/88f4ef84c7e16da9145895ac15725099e8de86795b058a93adaee7423e6cf8b1/Screen-Shot-2021-10-23-at-4.12.02-pm.png" /><img width="1602" height="906" width_o="1602" height_o="906" data-src="https://freight.cargo.site/t/original/i/163ce9c95090388070153a02b9e02279c1a09a02ab4636d9f7feccf186d90cc0/Screen-Shot-2021-10-23-at-4.11.52-pm.png" data-mid="180491519" border="0" src="https://freight.cargo.site/w/1000/i/163ce9c95090388070153a02b9e02279c1a09a02ab4636d9f7feccf186d90cc0/Screen-Shot-2021-10-23-at-4.11.52-pm.png" /><img width="1604" height="908" width_o="1604" height_o="908" data-src="https://freight.cargo.site/t/original/i/9c75fd0defded8e306c7aaae997796345b3e506ef94634eacb26ccbc6b0d12f7/Screen-Shot-2021-10-23-at-4.11.43-pm.png" data-mid="180491521" border="0" src="https://freight.cargo.site/w/1000/i/9c75fd0defded8e306c7aaae997796345b3e506ef94634eacb26ccbc6b0d12f7/Screen-Shot-2021-10-23-at-4.11.43-pm.png" /><img width="1618" height="912" width_o="1618" height_o="912" data-src="https://freight.cargo.site/t/original/i/9b2e7e4d9a76f40f6df119fff6dfe3d5d741a9667c99b6ffdbe738cf608b3bfb/Screen-Shot-2021-10-23-at-4.11.34-pm.png" data-mid="180491524" border="0" src="https://freight.cargo.site/w/1000/i/9b2e7e4d9a76f40f6df119fff6dfe3d5d741a9667c99b6ffdbe738cf608b3bfb/Screen-Shot-2021-10-23-at-4.11.34-pm.png" /><img width="1618" height="908" width_o="1618" height_o="908" data-src="https://freight.cargo.site/t/original/i/015ff3d56dbbc9ca50778c8638824109242cca10af27cc84108823839103d2bc/Screen-Shot-2021-10-23-at-4.12.20-pm.png" data-mid="180491527" border="0" src="https://freight.cargo.site/w/1000/i/015ff3d56dbbc9ca50778c8638824109242cca10af27cc84108823839103d2bc/Screen-Shot-2021-10-23-at-4.12.20-pm.png" /><img width="1620" height="912" width_o="1620" height_o="912" data-src="https://freight.cargo.site/t/original/i/9df4b58a6195926a2a99daa9fb7055125721ada38b3865ba6d7ef80352c26287/Screen-Shot-2021-10-23-at-4.12.11-pm.png" data-mid="180491530" border="0" src="https://freight.cargo.site/w/1000/i/9df4b58a6195926a2a99daa9fb7055125721ada38b3865ba6d7ef80352c26287/Screen-Shot-2021-10-23-at-4.12.11-pm.png" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d6e38cc3631024899d90b3cfcb323ff882cf757e4713c3edd3a9d3221d872af3/oz-harvest-2.jpeg" data-mid="180487470" border="0" src="https://freight.cargo.site/w/1000/i/d6e38cc3631024899d90b3cfcb323ff882cf757e4713c3edd3a9d3221d872af3/oz-harvest-2.jpeg" /><img width="1000" height="925" width_o="1000" height_o="925" data-src="https://freight.cargo.site/t/original/i/1d46f27585e5011ea73edae4fd72910ace15d5c0b847fa9e99df5953b1a06d31/Use-It-Up-Tape-Product-Page.png" data-mid="180491510" border="0" src="https://freight.cargo.site/w/1000/i/1d46f27585e5011ea73edae4fd72910ace15d5c0b847fa9e99df5953b1a06d31/Use-It-Up-Tape-Product-Page.png" /> https://iggyrodriguez.com/ScoreSydney Thu, 11 Jan 2024 21:43:25 +0000 Iggy Rodriguez https://iggyrodriguez.com/ScoreSydney #SCORESYDNEY When the FIFA Women’s World Cup came to Sydney, DestinationNSW wanted to unite soccer fans over their love of the game and their love of a city. #scoresydney is an interactive social campaign that put the customer at the centre of the experience, allowing them to find goals in the everyday surrounds of their neighbourhood and win big for their efforts.